Captivating Results Of Bookstore Market Research

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When’s the last time you visited a book shop? Contingent on the kind of individual you are, it was either just recently or otherwise a dozen years ago. There are those people who keenly engage with bookstores as they transform into places where you could buy a book, order a coffee and have a seat and start reading. Then there are individuals who have not visited a bookstore ever since they discovered the wonders of shopping online. Then as you can imagine there are those people who do not even read books. Whichever of these camps you come under, you may still be keen to hear a thing or two about the trends which dominate the book shop market, which you're going to encounter from this book retail industry analysis. A few of them might astound you though. Keep on reading to discover them.

One phenomenal development in the market was the growth of independent bookshops. This is perhaps one of the most prominent trends in the book industry. While no one would be astonished that established chains would be able to endure the challenge posed by online shopping and delivery, one would expect the slow decline of independent bookshops, which have less means of competing. The situation couldn’t be more different. The number of independent bookshops has increased, particularly in the United States, increasing by almost a third. Locations, such as the Bank Street Bookstore, have profited very much from from renewed interest in indie shops.

For those of you who do not read books, you might believe that books are for oldies. Those people who grew up without social media or the internet in general, perhaps even without TVs either, are anticipated to be the bookworms. By contrast today’s youth is expected to be on their gizmos. The reality isn’t so. Turns out that four fifths people between 18 and 29 read books as compared to solely 69% of people over the age of 65. This is a great trend as it implies a growing market with younger generations. No wonder that Elliott Advisors are contemplating investing in the book market.

One of the spectacular bookstore trends to learn is that ebook sales have flattened. A couple of years ago one would've believed that electronic books would gradually but surely squeeze print books off the market, specially with the arrival of e-book readers whose screens mimic the look of a paper page. This did not turn out to be the case as ebook sales numbers have in fact slightly dropped. It may look like readers simply can’t shake off their affinity for the appeal of a book. Especially when you might place them conspicuously on a shelf for all of your friends to notice. Nowadays, print books remain the most popular format for books, with electronic ones trailing. It is unastonishing then that Pearson is eager to continue expanding in this market.